Blog
Ideas for those who prefer to understand before automating.
Chronicles, cases, fundamentals and provocations about data, management, artificial intelligence and decision — always starting with the problem, not the tool.
Do data-driven companies perform better?
It would make no sense to ask you for evidence and answer with opinion. So we went to the research. What it says is more interesting than “data makes money”.
4 min read →
The construction site started generating data
Chinese robots that paint, sand, level concrete and scan the site arrived in Brazil. To work, they need one thing above all: data.
4 min read →
The tapioca nobody sold
The customer wanted. The bakery could make. The problem was nobody had introduced the two.
3 min read →
Data-Driven Culture without the fuss
It is not Power BI, it is not AI, it is not having lots of data. It is turning reality into consequence.
2 min read →
Stop deciding on ‘I think’
Experience is too valuable to discard — and too dangerous to become proof without investigation.
1 min read →